UBI SOFT ENTERTAINMENT
A Strategy, Results


An International Group

Ubi Soft, a producer, publisher, and 
distributor of interactive entertainment 
software, employs 1,050 people in 13 
countries around the world. Its products 
are distributed in 47 territories with 61 
percent of its turnover generated 
outside France. Created in 1986, Ubi 
Soft is now one of the top publishers in 
the world. 

Strong Assets
A strong portfolio of trademark names, 
fascinating characters and worlds, 
available in several formats
Ubi Soft develops original products 
under three separate editorial lines: 
games, academic and arts education, 
and children's titles. 

The group works under licence with 
well-known companies, such as 
Playmobil®. It also creates game 
concepts capable of being developed, 
enhanced, undergoing constant 
evolution. Examples include the 
Rayman series, F1 Racing Simulation, 
The Cosmic Family, Tim7, and POD.

Substantial international production 
capabilities and technological mastery 

· Teams of specialists
A combination of technological 
know-how, game design experience, 
and team creativity enables Ubi Soft to 
offer innovative software.
Script-writers, illustrators, modellers, 
animators, game designers and 
engineers consider quality their bottom 
line. They pool their creativity, 
meticulousness, daring, humour, and 
sense of poetry to give the public the 
pleasure, thrills, and emotional 
satisfaction it expects.

· An integrated, international production 
system
Ubi Soft boasts one of the biggest 
integrated production systems in the 
industry. Over 800 employees 
world-wide work on the design and 
production of the software of the future. 
The group focuses on creating local 
projects, which can draw on Ubi Soft's 
cultural diversity and are accordingly 
more adapted to the expectations of 
consumers on each continent. 

· The challenge of advanced technology
Ubi Soft consistently employs the latest 
PC capabilities to produce higher 
quality products. Everything it publishes 
is deliberately innovative, whether in 
terms of ideas, image processing, 
motion fluidity, etc. Ubi Soft is 
establishing partnerships with the big 
names in the industry, and is already 
working on Sega®'s Dreamcast®.
The group's technological mastery 
enables it to meet ever more 
demanding standards and pursue its 
quest for excellence in graphics and 
game design. 

A large distribution network for deeper 
penetration of every market

Ubi Soft is continuing its strategy of 
setting up operations in all major 
markets. Thanks to its knowledge of 
the various geographical markets and 
its localization, marketing, and 
distribution expertise, which grows 
stronger every year, Ubi Soft also 
distributes the products of 50 other 
publishers, including LucasArtsTM, 
Europress, 3DO, and Blizzard.

Ubi Soft, creator of the program content 
of tomorrow
Because Ubi Soft is organized to 
emphasize responsiveness and 
flexibility, it is able to gain a foothold in 
emerging market segments and to 
seize new opportunities for growth: 

· Internet: all of the most recent 
software programs produced by Ubi 
Soft have on-line extensions. Future 
products will also offer multi-player 
options.
· DVD-Video: Ubi Soft will publish a 
catalogue of DVD-Video titles in the 
autumn.
· Drawing on its modelling and 
broadcast-quality, 3D animation 
experience, Ubi Soft is actively 
developing animated series projects. 
· Set-top boxes and other interactive 
applications: Ubi Soft is studying all 
the possibilities offered by the interactive 
market. 

Earnings 
· 1997/98 turnover: FF632 million, up 
83.1 percent
· 1997/98 earnings: FF29.1 million, 
+83.7 percent over 1996/97.

· Quoted on the second market of the 
Paris Stock Exchange since July 1996:
· Market capitalization: FF1 844 million 
as of 24 July 98
Share price (SICOVAM 5447) on 24 July 
1998: FF829 (FF250 on 1 July 1996)

· Best-sellers:
POD, the first real-time 3D race car 
game for multiple players on the 
Internet: over 3 million sold since 
February 1997.
Rayman: over 2.5 million units sold 
worldwide since December 1995
F1 Racing Simulation, which the 
international press hailed as the best 
Formula 1 simulation on the market 
when it came out in the autumn of 
1997: 300,000 units sold since 
November 1997
F1 Pole Position 64, the only Formula 1 
game available for Nintendo® 64: 
400,000 units sold since October 1997.

A growth strategy for the future
Ubi Soft is positioned in a very dynamic 
market, one that is expected to grow 30 
to 40 percent annually over the next 
decade. Its goal is to rank among the 
Top 20 international publishers in the 
year 2000, and to generate turnover in 
excess of FF1 billion. To that end, the 
group continues to pursue its 
strategies-now several years old-of 
creating brands, promoting 
internationalization, and expanding 
production and distribution facilities.

Ubi Soft aims to create appealing and 
exciting game concepts, offering 
players new sensations and 
impressing by their quality, realism, 
and imaginative fantasy.

For more information, annual report 
available on request.